Don’t Advertise Your Book On Goodreads

on February 4, 2014 in Books, Media

Since Stonewall Goes Out came out, I have had some decidedly mixed experiences with various promotional efforts. Once of the pieces of advice I have for all indie and small-press authors out there: don’t self-advertise on Goodreads.

I can’t speak as to how effective other means of advertising on the Goodreads website, such as book giveaways or their big budget, in-house promotions packages are. This is strictly about their clickable, Google-style ads that are self-service.

My own experience with the pilot project I did with Goodreads was that it did such a minute amount of business after several weeks that most of the money allotted remained unspent. I tinkered with the audience I was targeting, and raising my budget and click bids. Nothing I was willing to do within the realms of reasonable economy improved the performance of my ads, so I pulled the plug. *

My guess as to where the problem lies is that while Goodreads has an impressive active members stat, most of those members are barely active. The result is that while there is a large number of theoretical eyeballs, the number of eyeballs that could see your ad everyday is much smaller, especially after one zeroes in on a particular, narrower audience base than “readers in general.”

* Fair is fair, and Goodreads was very gracious and prompt in refunding my money upon request.

One Response to “Don’t Advertise Your Book On Goodreads”

  1. Roger Raffee says:

    Hello R.E.,

        When you are reading and reviewing books again, would you be interested in reviewing my book, Devil Out Of Texas ?
            I just posted it for sale as an ebook in Amazon. Please let me know what I need to do or send you in order to have it reviewed. It’s 449 pages.
         Here is the brief synopsis I posted with the book:

         In the summer of 1973, a fourteen year old kid spends time with his grandfather and his friends, George Burns, Jack Benny, Georgie Jessel, and others, as they play cards at the Hillcrest Country Club near Beverly Hills, California. He later sits down to listen as his grandfather tells him the action-packed tale of his great-grandfather, the first Jewish Texas Ranger, and how his grandfather came to Hollywood to become one of the pioneers of the movie industry.
           The young man learns about how his grandfather came to be friends with the early stars of the silver screen, like Tom Mix, William S. Hart, Lionel Barrymore, and Doug Fairbanks, and his grandfather’s association with the great Mexican revolutionary leader Pancho Villa, the famous lawman Wyatt Earp, and other fascinating characters.

    Thank you,

    -Roger Raffee

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